It’s Third Degree Thursday!

You all know that I think PLR is one of the best ways to streamline your business by putting your writing tasks on auto-pilot. But I still get responses from some coaches that say, even though PLR does speed up the writing process, rewriting the material still takes more time than they have. They want to know, “What am I doing wrong?”

When I see emails like this, I know it’s not a question of how PLR can help this coach or speaker, it’s about learning to manage their time. This is a bit out of the PLR realm, but I thought I would address it anyway. After all, isn’t the purpose of using PLR to better manage your time?

We all started our coaching practices pretty much the same way–acting not only as coach, but as writer, marketing director, bookkeeper, admin assistant, etc. But as our calendars fill up with client appointments, speaking engagements, and teleseminars, we no longer have enough time to write articles, process bills and invoices, or determine the best way to promote our new workshop. So if you find that rewriting your PLR is taking more time than you have, then I say it’s time te get some help.

And if you want my opinion, then I say it’s time to hire a freelancer.

Freelancers can handle all of those tasks mentioned above and then some. They can take care of all admin duties, including bookkeeping, and even rewrite those PLR articles for you if writing isn’t your strong suit.

You may wonder why I didn’t suggest hiring a virtual assistant. Actually, hiring a VA is another option, but I think for the coach whose business is just now beginning to outgrow their own personal time resources, a freelancer is a great option. The coach may not yet have enough steady hours each week or month to keep a VA busy. With a freelancer, they can begin outsourcing as their budget allows.

I suppose you’re now wondering where to find a good freelancer. Well, again, there are lots of options–Elance, Guru, and Shelancers are all good choices. But if you want my recommendation, I would have to say Shelancers. They are a smaller provider and therefore give outstanding service, in my opinion.

Now sit down and make a list of what tasks you could outsource, then calculate how much time you could free up to work on core coaching activities.

So you’ve discovered how much time and money you can save with private label rights content. You’ve used it on your Web site, in your newsletter, as talking points in a teleseminar or two. You’ve certainly saved a ton of money over hiring a ghostwriter to write all those articles, and you’ve literally saved days not writing the material yourself. 

You’re a true PLR convert and have purchased a fair amount of it and can’t wait to put more of your PLR stash to use. But now you can’t remember which articles you’ve already used or where you filed that new batch of articles you downloaded last week. Unfortunately, when you first start using PLR, it’s not uncommon to becoming disorganized and waste a lot of the content you purchase, if you don’t start with a great system at the outset.

PLR is an investment, so don’t let it get lost somewhere on your hard-drive. Here’s what I do to get the most out of my PLR content:

1. On the first of each month, I log in to the PLR memberships I am subscribed to and download that month’s content. I also visit my favorite non-membership sites and purchase any content I know I can use in the next two months. I download everything into a folder named “PLR.”

2. After everything is downloaded, I open the general PLR folder and begin organizing the content first by Web site. I have a few different Web sites (for instance, my coaching site and this site dedicated to teaching coaches about the benefits of using PLR), so I pull the PLR relevant to each site into a folder with that site’s name.

3. I then go into each site’s folder and begin organizing by topic. For example, I have a wellness coaching site devoted to stress management. Within my coaching site folder are several additional folders on different stress management topics, so I pull the PLR content into the appropriate sub-folder. Now I’m ready to rewrite the content to use on my site, in my newsletter, or in a seminar or coaching class.

4. Once the PLR for that month is filed in the appropriate folder, I begin rewriting the content. After I rewrite the content, I move it to a folder named “Ready to Use” within the main Web site folder. Once the content is used, I then move the file into a “Used” folder, still within the main Web site folder.

This is a broad view of how to organize your PLR. You may find it beneficial to add additional folders, like “Newsletter,” “Podcast,”, etc., to further separate how you intend to use your material. The main objective is to get your PLR into an organized system from the moment you download it, so that you don’t waste your investment.

It’s Tuesday Reviewsday!

And today we’re going to look at a PLR provider that I personally use.

All Private Label Content is a PLR provider that delivers monthly customized private label content memberships on several different topics, such as finance, health, marketing, and mom-related. Since I coach clients on wellness issues, I have subscribed to the health content membership, which is targeted to individuals seeking healthier lifestyles or support to maintain their existing healthy life choices.

Although I will focus on the health membership, keep in mind that all the features discussed below apply to the other membership topics as well.

Each month you receive:

• 30 new private label articles each month on a variety of health topics.
• 10 monthly product reviews/profiles for health products.
• 10 healthy recipes each month.
• A 7-10 page report to be used as a give away, as part of a product for sale, etc.
• Suggested affiliate programs to monetize content.
• 2 guides to using PLR content including “Creative Ideas for Using PLR Content” and search engine guide and video. 
• Access to members-only forum where you can ask questions and share advice about using private label content.

I know you are concerned about how many others are receiving the same content, but memberships are limited to 500. And you always have a 30-day money back guarantee and can cancel the membership at any time.

All Health Content contains a healthy dose of well-written and researched monthly content that can be used on your Web site, in your newsletter, in information products, and in other promotional materials. The type of content is varied (articles, product profiles, a report), so it’s easy to provide your clients and prospects with a lot of diverse information. It also provides a variety of ways to generate traffic and leads for your business.

Members are also able to make suggestions on content topics, and, if they happen to sell their own health product, they can submit that product for one of the monthly reviews that are included in the content.

The only drawback I found with the content is that it is article-driven, so if you wanted to create an information product out of it, there is a little work involved stitching the articles cohesively together. Since I’m lazy and prefer more plug-and-play content, I found another provider that specializes in longer content geared more for information products, and used my All Private Label Content strictly as articles on my Web site. Problem solved!

So check out All Private Label Content’s membership options.

It’s Free Report Friday!

Since we’ve been talking this week about how important it is to stay in contact with your prospective clients through email marketing, I thought I would share this free report with you. This simple, yet powerful 6-step system will show you how to grow your list, provide your clients and prospects with the content they crave and turn those prospects into paying clients.

Grab your copy right here!

 Download “6 Steps to 6 Figures with List Marketing.”

Start implementing some of the strategies today, then come back here and let me know the reults. I would love to hear your success stories!

It’s Third Degree Thursday!

Every Thursday, I answer one of your tough questions. So bring it on!

Today, I’m addressing the following:

“As a life coach, I know my clients choose to work with me because they trust me and have faith in my expertise. Therefore, using material that I did not write seems underhanded. Is it ethical to use PLR or ghostwritten content on your Web site or in your newsletter?”

Well…..it depends.

First, I want to clarify the difference between PLR and ghostwritten articles. PLR is ghostwritten material, but is sold to many different people. Whereas the term “ghostwritten” usually implies that the material was created specifically for one person to use.

With that in mind, if you use PLR and edit the material to give it your own flavor, then my answer to the question is a resounding yes. But if you do nothing to the content before slapping it up on your Web site or printing it in your newsletter, then I would have to say that’s a very bad idea. Someone else may be doing the exact same thing, and if you both claim authorship, you both may end up looking unethical to your clients.

Now, ghostwritten material is a different beast. It is created just for you, and you can edit it as much or as little as you like and put your name on it as author, knowing that it is an original article.

Some may still argue that it is “cheating” to have someone else write your material, but ask yourself if it is cheating to have someone else design your Web site, your logo, balance your books, etc. PLR and ghostwriters are just another way to outsource your tasks, and highly recommended if you detest writing or aren’t very good at it. It’s better to have well-written material from someone else (that you edit and tweak to make it your own) than to have poorly written material by you.

And before you even ask, no it is not a good idea to just get some well-written articles from an article directory. It is much better to have your name on the content, because this helps build the trust with your clients and potential customers. So give PLR or a ghostwriter a try.

Here are a few very good sources for both:

PLR Providers

• PLR.me
• Special Report Club
• All Private Label Content
• Easy PLR

Ghostwriters

• Shelancers
• All Custom Content (tell them Essential PLR sent you!)

Before buying PLR for the first time, take a few minutes to learn some tips for choosing the right provider.