Our potential coaching clients come to our Web sites to learn about us as coaches and to see if we can help them. It’s essential to give them as much information as possible to answer any questions they may have about coaching in general, and about your particular expertise. The more information you give them about your coaching specialty and process, the more they get to know you and think you may be a great coach for them.

It’s a given that you should have a FAQ page about general coaching questions, like how appointments are scheduled, payments are received, and sessions are structured. But the best use of FAQ pages is to showcase your specialty and expertise as a coach.

For instance, I have a particular “approach”–a standard initial assessment followed by a general process through some common goals–that I use with my coaching clients. I have thoroughly explained the approach on a separate page on my Web site. It’s not specifically titled as a FAQ page, but it does function as one.

Of course, the most effective FAQ pages are the ones that directly address the potential client’s challenges. As a wellness coach, I work with individuals to improve their health, but each client has different reasons for seeking a health coach. Some want to overcome particular health issues, others want to prevent them. Having a FAQ page for each of the most common challenges my clients face shows them how coaching, and me in particular, can help them reach their health goals.

Now, I know you’re thinking, “Man, that’s a lot of pages to write!” But actually, it can be accomplished pretty easily, especially the pages dealing with specific client challenges. You already know what I’m going to say, don’t you? PLR!

There is a lot of great PLR out there that addresses many of the problems we help our clients with, such as time management, goal-setting, business strategies, organization, etc. It can easily be reworked into a FAQ or “‘how to” page.

Check out some of these PLR providers and see if you can add a few FAQ pages to your Web site today.

• PLR. me - PLR specifically for coaches
• Easy PLR – lots of niches including business, health,  and internet marketing
• Special Report Club – mostly business-related PLR
• All Private Label Content – many niches including business and health

It’s Tuesday Reviewsday!

Yesterday,we talked about why it is important to stay in touch with your clients and protential customers and how you should begin establishing a list of these contacts to email on a regular basis. If you’re not familiar with email marketing, you may be feeling a little overwhelmed by the concept and process.

I think we’ve all heard it said many times that the money is in the list. And, I’ve bought several products in the past that promised to teach me everything I needed to know to have a successful list, a few of them were even specifically geared to coaching. But none of them seemed to be made for the beginner. I kept finding myself looking for supplemental material to fill in the blanks.

Good news! I know of a great system that will walk you through setting up your email list and show you how to stay in touch with your clients consistently. It’s Jimmy D. Brown’s List PROFIT System.

Jimmy is known in the marketing world for a few things, but he is best known for his ability to break complex tasks down into systems that work. Well, this course definitely showcases his ability to break down a process and teach it in a step-by-step system. It’s laid out in simple terms that even “newbies” can understand, but is packed with information that will boost the marketing efforts for intermediate and seasoned coaches, too.

Here’s the List PROFIT System in a nutshell:

        P – PROMOTE your list.
        R – REWARD the optin.
        O – OFFER a proposal.
        F – FIXATE attention.
        I – INITIATE a response.
        T – THWART the filters.

Again, each of these key areas are all but spoon-fed to you, so you don’t miss a thing. And did I mention that you get bonuses, too? One of them is the opportunity to personally ask Jimmy any question at all about list building within one year of buying the course.

Are there any negatives? Well, even though he takes you through everything very thoroughly, the report isn’t written specifically to coaches. So you’re going to have to brainstorm on how to apply the principles to your own business. Sorry, but you’ll have to do a little thinking.

Other than that, this is a great system to get you started communicating with your clients and building your list of prospects.

So, you’ve delivered a few speeches, maybe done a few teleseminars. They were well-attended, but even with a good turnout, you were able to sign only a couple clients. 

Before you turn your attention to planning your next seminar, look again at all those prospects that have attended your previous events. We coaches know that many of our clients began coaching with us only after they got to know us a little better. And the best way for them to get to know us is through regular communication. And the easiest way to communicate with our clients and prospects on a regular basis is through email.

Before going further, I must say that if you are not getting your event attendees email as part of the sign-up process, then you’re missing a BIG opportunity! I’m just going to assume you are getting the email addresses and move on.

Too often, coaches ignore the potential for getting new clients from attendees of past workshops, but they are actually prime candidates. They’re obviously interested in your message because they paid to listen to you.

But what do you do with this list of attendees? You keep “talking” to them by sending them regular emails.

If you’re wondering how you are going to send regular emails to 50 or even 100 people, I have three words for you: List management system. By using a mailing list management system, you can stay in touch with everyone on your list with very little effort.

Wondering what to say to your prospects in your emails? Give them more of the same information they came to your seminar for. Or tell them about a new seminar you’re developing, or a new coaching program you’re launching. Let them get to know you and your coaching style.

How often should you send an email, you ask? I suggest weekly, but if you don’t have enough information to send on a weekly basis, then start with once a month. You can build from there as your list grows and as your business grows. The point is to send them information on a regular basis that is pertinent to them. It keeps your prospects wanting more of you, and may turn them into clients.

If you’re wondering where to look for an email management system that’s right for you, here are some suggestions.

Mad Mimi has a start up plan that allows you to send up to 100 list members for free. It’s really easy to use and has great support. It’s perfect if you’re just beginning and are unfamiliar with ist management systems. You can also upgrade to add more members for a monthly fee at a later date when needed.

Aweber is a more robust email management system. It doesn’t offer a free plan, but the monthly fees are reasonable if you have a larger list. This is the system I use for Essential PLR.

Communicating with your clients and prospects is crucial. Make sure you have an email management program that fits your needs.

 It’s Free Report Friday!

And here’s a great report from Jimmy D. Brown and Nicole Dean. You can grab your free copy right here.

 Download PLR Secrets.

It’s actually a two-part report. The first part covers 11 different ways to convert your PLR into cash, and the second part walks you through creating small reports from your PLR.

Grab your copy now!