Archive for July, 2009

The response to my previous blog post about 26 Ways to Boost Your Coaching Business with One Ebook has been awesome. So awesome that I’ve been inspired to think of even more ways to use ebooks – 10, in fact!

But before I get into that, let me just remind you that you don’t have to write these ebooks yourself. Here are a few providers I highly recommend, because I’ve purchased from everyone of them:

  • Mom PLR eBooks – “Done-for-you” complete packages for the Mommy market. Use coupon code “ebookboost” and get your first month membership for only $5.
  • Nicheology – Two “Products in the Rough” each month that target the current hottest niche markets on the Internet. Read my review.
  • Easy PLR – Ebooks in the Internet marketing niche.

1. Blog Comments – Use content from the ebook to post meaningful and valuable comments in blog posts related to your niche.

2. Guest Posts – Write a blog post about each topic in the ebook’s table of contents and use as guest posts in related blogs.

3. Surveys – Use the ebook as the basis of an online survey, to help you learn more about your market such as what type of information they want.

4. FAQ PageCreate a FAQ page or special report with links to your site and/or affiliate links. Then make it go viral.

5. Motivational Posters – Distill the key points of an ebook into a poster – to give away or sell.

6. Landing Pages & 404 Pages – Use information in the ebook to create high-quality landing pages for your Pay Per Click campaigns or to put your Error Pages to work for you.

7. Comics - Based on the ebook contents, develop a set of comics you can give away to build your list.

8. Pre-loaded USBs and MP3s - Pre-load a USB flash drive with several related ebooks and sell at a premium. You can also record the ebook as an audio file and pre-load a MP3 player to sell along with the transcript of the ebook.

9. Coaching Tool – Offer the ebook as an add-on to your coaching program.

10. Webinars – Organize a webinar around the ebook. Record the webinar, have it transcribed, and you’ve got a brand-new product to either sell or give away.

Whew! With our previous blog post, that’s a total of 36 ways you can use ebooks to build your business. If I’ve missed any, please feel free to let me know by posting a comment below.

There’s so much you can do with content, but it takes time, effort and money to create it. When you have access to high-quality PLR content for a specific market, then you’ll have plenty of time and energy to get maximum profits from the content.

I have given you so many ideas for building your biz with ebooks – which one will you do first?

Ebooks are one of the most lucrative forms of information products on the Internet today. They’re easy to publish, eco-friendly, and virtually free to distribute.

And “done-for-you” private label rights (PLR) packages like Special Report Club and Mom PLR eBooks make publishing and marketing them easier than ever, so it’s no wonder, many Internet marketers are making fortunes from selling ebooks.

But did you know that an ebook can boost your business in so many ways, other than by selling it as is?

As a matter of fact, here are 26 ways one ebook can boost your business:

1. Blog Posts – Break up the ebook into blog posts or articles for your site. Publishing fresh content frequently is a good way to build up traffic.

2. Answer Questions – Use content from the ebook to respond to questions in Yahoo! Answers and discussion forums in your market. Don’t forget to add a link to your site.

3. Training Tools – If you already have an info product on the market, turn an ebook about internet marketing into a training tool for your affiliates. Good affiliates are essential to your business.

4. Lenses and Hubs and Knols – Pull out content from the ebook to create a Squidoo lens, Hub Page or Google Knol. These Web 2.0 platforms are excellent sources of back links to your site.

5. Articles – Rewrite parts of the ebook into unique articles and submit to Ezine Articles, Lady Pens, Associated Content, Go Articles, and other article directories for more quality back links for your money pages.

6. Ecourse – Break up the ebook into an ecourse. You can either sell or give away the ecourse. You can see an example of this one right here on this site. I giveaway an ecourse to all of my subscribers (see optin in the upper right corner).

7. Newsletter – Take parts of the ebook and use them in your email newsletter or ezine.

8. Giveaways – Give away the ebook to build up a mailing list (I do this on  my coaching site). Readers will gladly give their email addresses for an ebook that addresses their problems.

9. Bonuses – Offer the ebook as a bonus for a paid product. This increases the value of your product.

10. Gifts – Give the ebook away as a gift to your most loyal customers. They’ll love you for it and will be happy to buy from you again.

11. Offline Promotion – Take the most actionable parts of the ebook and create a printed promotional postcard, flyer or newsletter.

12. Niche it Up – Rewrite the ebook for a related, but more specific niche, to create a new stream of income from another market.

13. Print Book – Print the book through Lulu or Lightning Source and be where few Internet marketers are.

14. Self-Study Course – Expand the ebook into a self-study course, by creating mindmaps, cheatsheets and step-by-step guides.

15. Teleseminar – Break up the ebook into an audio or teleseminar series, which you either sell or give away.

16. Podcast – Transform each chapter of the ebook into a podcast via iTunes. Podcasts increase your authority, drive traffic to your site, and warm up listeners to your offer.

17. Video – Use the ebook to create a slideshow or screen capture video. Use the video to market your product or service on video sharing sites like YouTube.

18. Audio Product – Read the ebook to create an audio product. Sell it as a digital product, or a preloaded mp3 player. You’ll stand out from your competition.

19. Translate It – Translate the ebook into another language, and sell it in other countries.

20. Interview Platform – When preparing for a media interview, get content from the ebook to build your key messages.

21. Special Report – Distill the ebook into a special report to either sell or give away.

22. Tweets – Get the best nuggets of content from the ebook and turn them into Twitter tweets. Add a link to your site or squeeze page.

23. Press Release – Use the ebook as reference material when writing a press release.

24. White Paper – Transform the ebook into a white paper, which explains your product or service to your target market.

25. Home Study Package- Bundle the ebook with other ebooks about related topics, to create a comprehensive home study course.

26. Coaching Course – Break the ebook content down into group coaching sessions you give through teleconference, teleseminar or webinar format. Charge for the group coaching, or give free access to build your list.

If you don’t want to write your own ebook or hire a ghostwriter to do it for you, then using PLR content is your answer. PLR is the most affordable and fastest way to get an ebook and other content for your biz. Here are a few providers I highly recommend, because I’ve purchased from everyone of them:

  • Mom PLR eBooks – “Done-for-you” complete packages for the Mommy market. Use coupon code “ebookboost” and get your first month membership for only $5.
  • Nicheology – Two “Products in the Rough” each month that target the current hottest niche markets on the Internet. Read my review.
  • Easy PLR – Ebooks in the Internet marketing niche.

As you can see, an ebook can boost your business in so many ways. If you’ve only been using an ebook as an ebook, you’re missing out!

Special Price for Special Report Club

SRC - IM ReportsSpecial Report Club went a little crazy and reduced their membership price from $27 per month to $11.97 per month! Yes, you read that right.

If you’ve been considering a membership to Special Report Club, now is the time to join, because this pricing is only good for today!

I wrote a review of the membership last week, and explained just what you get for $27 $11.97 per month. You’ll get a “business in a box” so you can start a business or release a new product almost overnight:

- A 30-page report on an IM topic

- A 10-page “giveaway” report

- A prewritten and designed sales letter

- A prewritten and designed squeeze page

- 5 prewritten follow-up emails

- A ready-to-use solo email

- 1 ecover for the 30-page report

- 1 ecover for the 10-page freebie report

- PSD versions of the ecovers

- 5 blog posts

- 5 articles

- A list of related affiliate programs

But if you signed up last week after reading the review, don’t worry, because you can still get the special pricing too! Simply log in to your account, and enter coupon code 874A7 during checkout  to get the discounted price.

I hope you join me as a member of Special Report Club! See you in the Club!

It’s Easy Being Green!

All Green ContentIt’s no secret that being environmentally conscious is a BIG topic these days.

So if your coaching clients happen to be seeking green and eco-friendly information, you should definitely grab this completely free, no-strings-attached 5-pack of PLR (private label rights) articles.

You can edit the content, brand it, and add promotions for your services. It’s completely up to you. It’s ready-made content, saving you plenty of time and money.

There’s also no pesky opt-in required before you get the content.

Grab your green content here!

As  life coaches, one of the best ways for our potential clients to get to know and like us is through teleseminars. We know this, but how many of us have actually hosted a teleseminar?

Have you ever done one? Do they confuse you? Not sure how to make them really effective?

If you want to gain more clients and more stability in your life coaching business, then you should start thinking about using this strateg. You start building your list faster, creating more online content quickly, and  establishing your name and expertise as a leader in your field.

But if the process of hosting a teleseminar leaves you feeling overwhelmed, today’s your lucky day!

Bob the Teacher, one of the leading teleseminar trainers, has an excellent teleseminar training course, Teleseminar Formula. And because of my relationship with Bob, I got you free access until July 9. And not just to Module 1, but to the whole entire course!  This is typically a $497 course!

So if you’ve ever considered teleseminars for your coaching business, take advantage of this excellent training for FREE now.

And if you take action on what you learn, I bet you’ll fall in love with teleseminars like I have.

Once you’ve gone through the modules and come up with your own teleseminar, came back here and let us know about it. Enjoy!