4 Ways to Reach Out and Connect with Your Clients

Monday, June 15th, 2009 at 10:00 am

You know the one thing that is your lifeblood, the one thing that keeps your income steady, is finding clients. Luckily, there are several ways to keep a steady stream of clients coming in through your door. Here are just a few:

1. Advertise in ezines. There are online newsletters everywhere that accept advertising. Find publications that reach your target market then create your ad to showcase your expertise. Don’t try to be everything to everyone or you won’t attract clients.

2. Article marketing. The key here is to stay on topic. Don’t submit articles about subjects unrelated to your coaching. One of the most effective types of articles is one that presents a problem your particular target client faces and solves it. This gives your client useful information and makes you invaluable to them. You become an expert in their eyes. And make sure your author bio is very compelling and contains a link to your Web site.

3. Network with your clients. Joining coaching associations to network with fellow coaches as a way to foster business relationships is a great idea, but don’t limit your networking to these memberships alone. Join associations or online forums for your target market as well, and you’ll find yourself in the “inner circle”. Of course, joining the group isn’t enough; you have to get involved, too. For instance, in the case of online forums, you should pose questions to the other members and be ready with a quick, relevant answer when someone else asks for help. If you become a valuable resource for them, they may just end up as clients.

4. Guest Post. An often over-looked opportunity to get more exposure for your coaching business is guest posting for a blog that also targets your potential clients. For example, if you coach moms on how to start a home-based business, then search for blogs that cater to work-at-home moms.

This is just a sampling of the many ways to get yourself in front of your prospects and attract more clients for your coaching business.

Leave a comment telling us others methods that work for you.

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