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It’s Third Degree Thursday!

My #1 suggestion for using PLR in your coaching practice is as blog content, but many coaches have asked, “If I have a Web site, why do I need a blog?”

Blogging has become the way to drive new traffic to any business, whether the business is on the Internet or in a brick and mortar building. This is because people connect personally to you through your blog, even if it is a business blog.

A blog is a must for every coaching practice, whether it’s business coaching, executive coaching, life coaching, wellness coaching, etc., and whether you already have a Web site or not. If you are serious about your coaching business, you need a blog. Through writing blog posts your readers, prospective customers and clients get to know a little bit about you as a person and a coach. And as long as you’re posting quality, trustworthy content your readers will come to trust you. And when they trust you, they will begin purchasing your products and services.

Your blog should reveal a little about the person behind the business, but it should never be too personal. Having an “About” page on your blog or Web site is a good place to display a little about your personal life, but not too much. Keep it professional, but let your audience know who you are as a business person. The “About” page is also a great place to display your qualifications, merits and credentials for your business.

Once your blog is up and running, you will then use it to connect with people who are searching for a coach on the Internet. You achieve this connection with your prospective clients through posts that tell stories, provide coaching tips, promote your services, and show how coaching can help them. A blog is one of the most important marketing tools your coaching business should have.

If you don’t have a coaching blog yet, and don’t even know where to begin, hire a virtual assistant to start one for you. A VA could even maintain and manage it for you if you feel you don’t have the time. And don’t forget that you can get most, if not all, of the content for your blog by using provate label rights content. A couple of quality providers are Easy PLR and PLR.me.

By doing whatever it takes to get a coaching blog started now, you will soon see an increase in visitors to your Web site and more visitors means more clients.

Today’s article is a guest post from Jimmy D. Brown. Although the article is directed to affiliate marketing, I thought it had great information on creating content in general. There are some great take-aways that we life coaches could utilize on our Web sites.

Keep these points in mind when you are rewriting your self-help and personal development plr to post on your site or in your newsletter. They’ll help you get the most out of your private label rights purchase.

I know it’s a long article, but there’s a lot of great info here. Get your notepads and pens ready!

…………………….

How to Create Content That Leads To Sales

By Jimmy D. Brown of “Affiliate Payraise”

If you look at the average site for any given affiliate, you’ll likely find a boring, tasteless smorgasbord of prefab content that was created more for search engines to read than it was for real people to read.

While that may aid in rankings, is it really going to do any good once someone sees the site listed and makes a visit?

Probably not.

What every affiliate needs to learn is simple -

** CONTENT IS KING ***

It’s content that leads to sales, not a strategically designed website that search engines temporarily find meets their ranking criteria.

So, let’s talk about that.

There must be a reason why some content is very good and some content is very bad; why some information is so enthralling that you can’t stop reading while other information is the cure for a sleepless night; why some words cause you to frantically take notes and some words cause you to take a break.

There must be a reason.

There is.

And that reason is this -

Quality writers approach content creation as a craft.

To be sure, some writers are just naturally gifted. They swing words like Tiger Woods swings a 5-iron. They can spot a good paragraph like Warren Buffet spots good investments. They write like Tom Hanks acts. Even though they practice their art form, it comes easy to them.

Then, there are those that swing words like Jimmy D. Brown swings a 5-iron. Paragraphs are like Black Tuesday. Their writing is the equivalent of the acting in a kindergarten cantata … and they aren’t nearly as cute and lovable as those 5 year olds. Content creation is a struggle.

The good news is this: by focusing on two key components all writers can create the kind of content that generates interest and demand.

Whether you’re writing ezine articles or paid products or anything in between, there are two components that you need to develop in writing your content.

Before I explain how to weave both of these components into your content, let me first explain the reality of why these components are necessary in the first place.

People read for two basic reasons -

1. They want to be ENTERTAINED. Many people read because they enjoy a good story. They settle into their favorite chair and John Grisham whisks them off to the courtroom for a legal adventure or Sue Grafton captivates their mind in a “whodunit” or Nicholas Sparks unlocks the emotions with a love story. Or, maybe they head to the bathroom with a copy of National Enquirer to read about a three-headed alien who’s been dating Lindsay Lohan, whatever, they read to be entertained.

2. They want to be EDUCATED. There are other times when people read because they want to learn something. That drain beneath the kitchen sink is leaking again; a dormant website needs traffic; mom is coming to her house for Thanksgiving. Whether it’s a do-it-yourselfer looking to improve his home or an internet marketing looking to drive visitors to her site or a young wife looking to impress her mom with a mouth-watering turkey, people read to be educated.

So, those are the two basic reasons why people read.

There will now be a test. Close your books. Put away your notes. No talking or looking at anyone else’s paper.

What are the two reasons why people read? (No peeking!)

If you said “to be entertained” and “to be educated” then you get to continue. If you said anything else, it’s time for an XBox 360 break or a stiff cup of java or whatever it is you do to get your mind in gear.

People read to be entertained and/or educated. And when it comes to the art of sharing information as a part of your business, including BOTH parts are important.

Listen to me carefully. This is the “ultimate” mastery of your craft -

To teach readers something desirable to them in a way that they find enjoyable.

That’s the goal. Put a great big bull’s eye right there. And fire away.

So, let’s talk about some specific practices for each of these two components. How can you make your content entertaining? How can you make it educational?

Content Component #1: Entertain. There are many, many ways to make your writing a form of entertainment. Briefly, let me point you towards 6 methods of engaging your reader and making the consumption of your content an enjoyable experience for her…

* Analogies. A great way to keep your content flowing is to use a few analogies. That is, you compare one item to another item. Sure, I could have said earlier “writing is easier for some than others”. But, with just a few extra words I instead said, “They swing words like Tiger Woods swings a 5-iron. They can spot a good paragraph like Warren Buffet spots good investments. They write like Tom Hanks acts. Even though they practice their art form, it comes easy to them.” Honestly, which is a better read?

* Humor. A little chuckle goes a long way when it comes to the enjoyment factor of reading. Most everyone likes to laugh. (My apologies to those of you who don’t enjoy laughing. You may skip this and go immediately to the section marked “Don’t Have A Sense Of Humor”). Earlier, I built upon the analogy of Tiger Woods by comedically adding, “They swing words like Jimmy D. Brown swings a 5-iron.” By affording them the opportunity, you  naturally make the reading experience more enjoyable. Does this mean you should make every attempt to be Jay Leno? Of course not. It just means when you have a chance to say something in a funny way do it. Don’t use too much humor and stay away from offensive humor, but by all means insert light-hearted fun when applicable.

* Acronyms. Another idea is to organize your content by using an “acronym”. I’ve used many in the past: “How To Keep Affiliates A.C.T.I.V.E. In Your Program”, “How To S.E.T.U.P. A Web Site” and “How To I.M.P.R.O.V.E. Your Writing” are just a few. In these instances, the words “Active”, “Setup” and “Improve” were used to reveal the various parts of the content. Not only do people love them (I’ve always gotten great feedback), but it also allows you to have something original that is uniquely yours.

* Storytelling. In a recent paid report I wrote, I opened with a story about me selling Grit newspaper back in the early 1980′s and I tied it into the fact that this was an early form of the modern affiliate program model. A good story always engages the reader. Especially when it is relevant to the point being made. Keep them short (don’t launch into the great American novel – this isn’t Hemingway for crying out loud!) and lively and they’ll only enhance your writing.

* Editorials. Opinions are like noses … everyone has one. So, why not share yours? To be sure, you may want to steer clear of any controversies that might damage your reputation and business, but don’t be afraid to get personal when you write. Many times I’ve mentioned my faith in Jesus Christ in my content. I’ve jumped up on my soapbox and preached about using integrity in your business dealings. I’ve gave my thoughts on a variety of issues that were relevant to what I was writing. And, you know what, it always gets the reader more involved in the process of consuming information. Either they agree or disagree (sometimes strongly) with what I’m saying, but they continue reading because editorials are interesting. Share your thoughts.

* Revelations. A simple way to get someone reading deeper into your content is to make a statement of  something you’ll be sharing later int he content. It’s so easy to do. If you read back to something I wrote earlier in this article, you’d find this statement: “Before I explain how to weave both of these components into your content, let me first explain the reality of why these components are necessary in the first place.” Do you see how that works? I set the table for what I’d be revealing shortly. I whet your appetite. Consciously or (more likely) subconsciously, you got the point that something desirable was coming later in the article. This isn’t a new concept. Think about every newscast you’ve ever watched: “Coming up later in the hour, we’ll show you how…” and “Up next we’ll share…” Building interest breeds enjoyment — especially when you deliver the goods later in the content.

So, those are just a few ways you can “entertain” your readers and make the consumption of your content an enjoyable experience.

But, what about the other component? How do you “educate” them? Let’s take a look.

Content Component #2: Educate. Certainly writers of all shapes and sizes know that the essence of “educating” a reader is to explain the subject matter in a way that can be clearly understood. That’s a given, right?

And certainly there are many ways to do this effectively. There isn’t a standardized formula that all content must adhere to in order to get it right. However, I do believe that there are three basic parts that should be included in virtually every piece of content written as far as those involved in selling information.

* Action Steps . If someone is intent on learning a process, they want to know the necessary steps involved in completing it. For example: If I want to learn how bake a cake, I don’t want a list of ingredients with the instructions “Mix these together”. I want a detailed, chronological list of what to do, step-by-step. Certainly, not all content is a “tutorial” (The very lesson you’re reading isn’t in step-by-step format) but, when applicable, always explain things in chronological, reasonable steps. Preferably, in 9 steps or less to avoid the appearance that the process is too difficult to be accomplished.

* Brainstorming. Two of your favorite words as a writer should be, “For example”. The missing element of most information products and associated content that I’ve read is the use of “examples” and “ideas”. Most people present some information and then leave it to the reader to figure out how to apply that information for their own use. That’s usually not a good thing. Instead, it’s important to provide as many different examples, case studies, ideas, etc. as possible to give the reader a good idea of how to accomplish what you’re suggesting. For example (Hmmm, bet ya didn’t see that coming, huh?): I could have simply said, “You need to entertain your readers”
and “You need to educate your readers” and left it at that. Instead, I’ve been giving examples and ideas for doing each of these things. More than just information, readers crave application. They want to see the content in action; they want to see how they can use it themselves.

* Tips. Everything you write should have tips included. Everything. Tips come in many shapes and sizes: keys, tactics, techniques, ways, methods, options. As many of these as you can include in your writing, the better. All it takes is for one good idea that you’ve shared to satisfy the reader. If you share 10 ways to do XYZ and number 7 clicks with the reader, they’ll love you. It doesn’t matter what else you write in the content, they are happy because they learned something useful. Tips are the information publisher’s best friend. A veteran might read your material and already know 99% of what you’ve written, but that one tip on page 47 just floored them and they are esctatic. Share as many different tips as you can. Your readers will thank you later. Well, the grateful ones will.

So, there you have it, the two key components of your content. Don’t forget the goal with these:

To teach readers something desirable to them in a way that they find enjoyable.

When you begin to build THAT kind of content into your websites and blogs, you’ll have a site that will do more than impress the search engines, it will impress those who arrive at your site and take a look around.

Never forget this truth: search engines don’t buy what you’re selling. People do.

…………………….

Jimmy D. Brown is the author of “Affiliate Payraise”, teaching you a whopping 27 ways to increase your affiliate commissions! Tired of “tiny” commission checks? Grab your copy today at http://www.essentialplr.com/affpay.

So, you’ve delivered a few speeches, maybe done a few teleseminars. They were well-attended, but even with a good turnout, you were able to sign only a couple clients. 

Before you turn your attention to planning your next seminar, look again at all those prospects that have attended your previous events. We coaches know that many of our clients began coaching with us only after they got to know us a little better. And the best way for them to get to know us is through regular communication. And the easiest way to communicate with our clients and prospects on a regular basis is through email.

Before going further, I must say that if you are not getting your event attendees email as part of the sign-up process, then you’re missing a BIG opportunity! I’m just going to assume you are getting the email addresses and move on.

Too often, coaches ignore the potential for getting new clients from attendees of past workshops, but they are actually prime candidates. They’re obviously interested in your message because they paid to listen to you.

But what do you do with this list of attendees? You keep “talking” to them by sending them regular emails.

If you’re wondering how you are going to send regular emails to 50 or even 100 people, I have three words for you: List management system. By using a mailing list management system, you can stay in touch with everyone on your list with very little effort.

Wondering what to say to your prospects in your emails? Give them more of the same information they came to your seminar for. Or tell them about a new seminar you’re developing, or a new coaching program you’re launching. Let them get to know you and your coaching style.

How often should you send an email, you ask? I suggest weekly, but if you don’t have enough information to send on a weekly basis, then start with once a month. You can build from there as your list grows and as your business grows. The point is to send them information on a regular basis that is pertinent to them. It keeps your prospects wanting more of you, and may turn them into clients.

If you’re wondering where to look for an email management system that’s right for you, here are some suggestions.

Mad Mimi has a start up plan that allows you to send up to 100 list members for free. It’s really easy to use and has great support. It’s perfect if you’re just beginning and are unfamiliar with ist management systems. You can also upgrade to add more members for a monthly fee at a later date when needed.

Aweber is a more robust email management system. It doesn’t offer a free plan, but the monthly fees are reasonable if you have a larger list. This is the system I use for Essential PLR.

Communicating with your clients and prospects is crucial. Make sure you have an email management program that fits your needs.

As a coach or a speaker, you have probably listened to a lot of Internet radio shows and podcasts to pick up coaching or marketing strategies.

Well, have you ever considered doing your own podcast or Internet radio show but wondered how you were going to come up with an engaging topic week after week?

A great source of material for show topics is PLR!

PLR content isn’t just for articles, blogs, and newsletters. Podcasters and radio hosts can use private label rights content in a variety of ways to help boost their listenership. Here are a few suggestions:

1. Use the PLR articles as your show topics – If you’re buying PLR specific to your niche, then you have ready made topics for your shows. Even PLR that needs tweaking to fit your niche is still relevant once you rewrite it. Pull out a handful of key points from the article and use them as talking points for your show.

2. Use the articles to market your show – Use snippets from the article to promote your upcoming show on the topic. You can even post a longer article afterward with a link to the audio file of your podcast.

3. Make recordings of the articles-  Rewrite the article so it sounds like you are speaking to someone. Then record yourself reading the article, and use them as a bonus to one of your products or as mini-podcasts.

No matter how you choose to use your PLR articles to boost your podcast, remember to rework the original content to make it your own. Add your own thoughts, rewrite the content to make it fit your audience, add your own personal research and data, etc.

Now grab your microphone and start recording!