It’s Tuesday Reviewsday!

Last week, I wrote a post about how outsourcing can take your coaching practice to another level. In the post, I mentioned several options for outsourcing, one of them being Shelancers. So this week, I thought I would tell you a little more about Shelancers.

Shelancers is an online directory of professional female freelancers including graphic designers, bookkeepers, copywriters, virtual assistants, marketing specialists, website designers and many other professionals. This is a directory on a mission to help female freelancers push their businesses to the next level of success. Promotion and education go hand in hand at Shelancers. I particularly love the education aspect. You don’t usually find that in a freelance provider.

Business owners who choose Shelancers are selecting a directory that features freelancers who are benefiting from the professional information and resources created specifically for Shelancers’ members. Resources include monthly reports, audio recordings and an active online discussion board where members can pose questions and discuss best practices in their fields.

The Shelancers directory also offers users easy online navigation tailored specifically for the needs of business owners/hiring managers. Service providers are listed according to service categories (e.g., accounting, web design, copywriting, virtual assistants, marketing, etc.). Each listing provides freelancer contact information and available client feedback to help hiring managers/owners to readily secure references, quotes and samples of relevant work.

So if you’ve been thinking about outsourcing some of your design or admin tasks so that you can focus more on your life coaching, check out Shelancers right now. You’ll be pleasantly surprised at what you get for a small monthly membership.

It’s Tuesday Reviewsday!

And today we’re going to look at a PLR provider that I personally use.

All Private Label Content is a PLR provider that delivers monthly customized private label content memberships on several different topics, such as finance, health, marketing, and mom-related. Since I coach clients on wellness issues, I have subscribed to the health content membership, which is targeted to individuals seeking healthier lifestyles or support to maintain their existing healthy life choices.

Although I will focus on the health membership, keep in mind that all the features discussed below apply to the other membership topics as well.

Each month you receive:

• 30 new private label articles each month on a variety of health topics.
• 10 monthly product reviews/profiles for health products.
• 10 healthy recipes each month.
• A 7-10 page report to be used as a give away, as part of a product for sale, etc.
• Suggested affiliate programs to monetize content.
• 2 guides to using PLR content including “Creative Ideas for Using PLR Content” and search engine guide and video. 
• Access to members-only forum where you can ask questions and share advice about using private label content.

I know you are concerned about how many others are receiving the same content, but memberships are limited to 500. And you always have a 30-day money back guarantee and can cancel the membership at any time.

All Health Content contains a healthy dose of well-written and researched monthly content that can be used on your Web site, in your newsletter, in information products, and in other promotional materials. The type of content is varied (articles, product profiles, a report), so it’s easy to provide your clients and prospects with a lot of diverse information. It also provides a variety of ways to generate traffic and leads for your business.

Members are also able to make suggestions on content topics, and, if they happen to sell their own health product, they can submit that product for one of the monthly reviews that are included in the content.

The only drawback I found with the content is that it is article-driven, so if you wanted to create an information product out of it, there is a little work involved stitching the articles cohesively together. Since I’m lazy and prefer more plug-and-play content, I found another provider that specializes in longer content geared more for information products, and used my All Private Label Content strictly as articles on my Web site. Problem solved!

So check out All Private Label Content’s membership options.

It’s Tuesday Reviewsday!

Yesterday,we talked about why it is important to stay in touch with your clients and protential customers and how you should begin establishing a list of these contacts to email on a regular basis. If you’re not familiar with email marketing, you may be feeling a little overwhelmed by the concept and process.

I think we’ve all heard it said many times that the money is in the list. And, I’ve bought several products in the past that promised to teach me everything I needed to know to have a successful list, a few of them were even specifically geared to coaching. But none of them seemed to be made for the beginner. I kept finding myself looking for supplemental material to fill in the blanks.

Good news! I know of a great system that will walk you through setting up your email list and show you how to stay in touch with your clients consistently. It’s Jimmy D. Brown’s List PROFIT System.

Jimmy is known in the marketing world for a few things, but he is best known for his ability to break complex tasks down into systems that work. Well, this course definitely showcases his ability to break down a process and teach it in a step-by-step system. It’s laid out in simple terms that even “newbies” can understand, but is packed with information that will boost the marketing efforts for intermediate and seasoned coaches, too.

Here’s the List PROFIT System in a nutshell:

        P – PROMOTE your list.
        R – REWARD the optin.
        O – OFFER a proposal.
        F – FIXATE attention.
        I – INITIATE a response.
        T – THWART the filters.

Again, each of these key areas are all but spoon-fed to you, so you don’t miss a thing. And did I mention that you get bonuses, too? One of them is the opportunity to personally ask Jimmy any question at all about list building within one year of buying the course.

Are there any negatives? Well, even though he takes you through everything very thoroughly, the report isn’t written specifically to coaches. So you’re going to have to brainstorm on how to apply the principles to your own business. Sorry, but you’ll have to do a little thinking.

Other than that, this is a great system to get you started communicating with your clients and building your list of prospects.