Get More Coaching Clients Through Email

Monday, May 4th, 2009 at 1:04 pm

So, you’ve delivered a few speeches, maybe done a few teleseminars. They were well-attended, but even with a good turnout, you were able to sign only a couple clients.

Before you turn your attention to planning your next seminar, look again at all those prospects that have attended your previous events. We coaches know that many of our clients began coaching with us only after they got to know us a little better. And the best way for them to get to know us is through regular communication. And the easiest way to communicate with our clients and prospects on a regular basis is through email.

Before going further, I must say that if you are not getting your event attendees email as part of the sign-up process, then you’re missing a BIG opportunity! I’m just going to assume you are getting the email addresses and move on.

Too often, coaches ignore the potential for getting new clients from attendees of past workshops, but they are actually prime candidates. They’re obviously interested in your message because they paid to listen to you.

But what do you do with this list of attendees? You keep “talking” to them by sending them regular emails.

If you’re wondering how you are going to send regular emails to 50 or even 100 people, I have three words for you: List management system. By using a mailing list management system, you can stay in touch with everyone on your list with very little effort.

Wondering what to say to your prospects in your emails? Give them more of the same information they came to your seminar for. Or tell them about a new seminar you’re developing, or a new coaching program you’re launching. Let them get to know you and your coaching style.

How often should you send an email, you ask? I suggest weekly, but if you don’t have enough information to send on a weekly basis, then start with once a month. You can build from there as your list grows and as your business grows. The point is to send them information on a regular basis that is pertinent to them. It keeps your prospects wanting more of you, and may turn them into clients.

If you’re wondering where to look for an email management system that’s right for you, here are some suggestions.

Mad Mimi has a start up plan that allows you to send up to 100 list members for free. It’s really easy to use and has great support. It’s perfect if you’re just beginning and are unfamiliar with ist management systems. You can also upgrade to add more members for a monthly fee at a later date when needed.

Aweber is a more robust email management system. It doesn’t offer a free plan, but the monthly fees are reasonable if you have a larger list. This is the system I use for Essential PLR.