Marketing Your Coaching Business Through Social Networking

If you have a coaching Web site, but aren’t using social network marketing to promote it, you are losing out on literally thousands of potential readers and customers. Social network marketing is probably the number one way coaches are marketing their businesses today, because they have the potential to reach many people all over the world.

Of course, the hottest social networks right now are Twitter and Facebook, but check out other communities like Digg, De.lic.ious and Stumble Upon. Yes, there are lots of other social networks you can join too, but you will be plenty busy trying to keep up with these five, so start with these first.

The first step in making social networking work for your coaching business is, obviously, to join the major social networks. BUT, joining them isn’t enough. You must be ACTIVE on the social networks. Interacting with other members is what drives them to check out your Web site and services. Through the interaction, your potential clients begin to trust you as a coach and want to learn more about your products and services.

So, how do you go about making social networking work for your coaching business? One way is to add, follow, or friend people in your target market or niche. For instance, I am a wellness coach that focuses on stress management, so I follow lots of other wellness coaches and businesses related to wellness on Twitter. I get into conversations with them and also let them know when I post to my blog or launch another product or service.

But I make sure that most of what I tweet is about them, not about my business. This is where the relationship comes in. Once your followers and friends know they can trust you, and that you’re not just out to sell them something, but you genuinely want to help them, they will be interested in what you have to say and what you have to sell.

Don’t forget that social networking can be an integral part of your marketing effort, so it takes time and effort. If you don’t have the time to devote to building your social networking presence, consider hiring a virtual assistant or social network manager to do it for you. It won’t do you any good to put up a profile on the social networks if you don’t follow up by building relationships with your potential new clients.

But remember, helping your friends and followers is what’s going to bring them to your site to learn more about you! Don’t let your relationship become all about selling to them.

Related posts:

1. How Viral Marketing Can Help Pre-Launch Your Coaching Product
2. Why Having a Blog For Your Coaching Business is Important
3. 10 More Ways to Boost Your Coaching Business with Ebooks
4. How to Become an Expert in Your Coaching Niche
5. 4 Ways to Reach Out and Connect with Your Clients

Filed under: Internet Marketing Tips

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