26 Ways to Boost Your Coaching Business with One eBook
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Ebooks are one of the most lucrative forms of information products on the Internet today. They’re easy to publish, eco-friendly, and virtually free to distribute.
And “done-for-you” private label rights (PLR) packages like Special Report Club and Mom PLR eBooks make publishing and marketing them easier than ever, so it’s no wonder, many Internet marketers are making fortunes from selling ebooks.
But did you know that an ebook can boost your business in so many ways, other than by selling it as is?
As a matter of fact, here are 26 ways one ebook can boost your business:
1. Blog Posts – Break up the ebook into blog posts or articles for your site. Publishing fresh content frequently is a good way to build up traffic.
2. Answer Questions – Use content from the ebook to respond to questions in Yahoo! Answers and discussion forums in your market. Don’t forget to add a link to your site.
3. Training Tools – If you already have an info product on the market, turn an ebook about internet marketing into a training tool for your affiliates. Good affiliates are essential to your business.
4. Lenses and Hubs and Knols – Pull out content from the ebook to create a Squidoo lens, Hub Page or Google Knol. These Web 2.0 platforms are excellent sources of back links to your site.
5. Articles – Rewrite parts of the ebook into unique articles and submit to Ezine Articles, Lady Pens, Associated Content, Go Articles, and other article directories for more quality back links for your money pages.
6. Ecourse – Break up the ebook into an ecourse. You can either sell or give away the ecourse. You can see an example of this one right here on this site. I giveaway an ecourse to all of my subscribers (see optin in the upper right corner).
7. Newsletter – Take parts of the ebook and use them in your email newsletter or ezine.
8. Giveaways – Give away the ebook to build up a mailing list (I do this on my coaching site). Readers will gladly give their email addresses for an ebook that addresses their problems.
9. Bonuses – Offer the ebook as a bonus for a paid product. This increases the value of your product.
10. Gifts – Give the ebook away as a gift to your most loyal customers. They’ll love you for it and will be happy to buy from you again.
11. Offline Promotion – Take the most actionable parts of the ebook and create a printed promotional postcard, flyer or newsletter.
12. Niche it Up – Rewrite the ebook for a related, but more specific niche, to create a new stream of income from another market.
13. Print Book – Print the book through Lulu or Lightning Source and be where few Internet marketers are.
14. Self-Study Course – Expand the ebook into a self-study course, by creating mindmaps, cheatsheets and step-by-step guides.
15. Teleseminar – Break up the ebook into an audio or teleseminar series, which you either sell or give away.
16. Podcast – Transform each chapter of the ebook into a podcast via iTunes. Podcasts increase your authority, drive traffic to your site, and warm up listeners to your offer.
17. Video – Use the ebook to create a slideshow or screen capture video. Use the video to market your product or service on video sharing sites like YouTube.
18. Audio Product – Read the ebook to create an audio product. Sell it as a digital product, or a preloaded mp3 player. You’ll stand out from your competition.
19. Translate It – Translate the ebook into another language, and sell it in other countries.
20. Interview Platform – When preparing for a media interview, get content from the ebook to build your key messages.
21. Special Report – Distill the ebook into a special report to either sell or give away.
22. Tweets – Get the best nuggets of content from the ebook and turn them into Twitter tweets. Add a link to your site or squeeze page.
23. Press Release – Use the ebook as reference material when writing a press release.
24. White Paper – Transform the ebook into a white paper, which explains your product or service to your target market.
25. Home Study Package- Bundle the ebook with other ebooks about related topics, to create a comprehensive home study course.
26. Coaching Course – Break the ebook content down into group coaching sessions you give through teleconference, teleseminar or webinar format. Charge for the group coaching, or give free access to build your list.
If you don’t want to write your own ebook or hire a ghostwriter to do it for you, then using PLR content is your answer. PLR is the most affordable and fastest way to get an ebook and other content for your biz. Here are a few providers I highly recommend, because I’ve purchased from everyone of them:
- Mom PLR eBooks – “Done-for-you” complete packages for the Mommy market. Use coupon code “ebookboost” and get your first month membership for only $5.
- Special Report Club -”Done-for-you” complete packages for the Internet business market. Read my review.
- Nicheology – Two “Products in the Rough” each month that target the current hottest niche markets on the Internet. Read my review.
- Easy PLR – Ebooks in the Internet marketing niche.
- PLR.me – Self-help and personal development PLR. Read my review.
As you can see, an ebook can boost your business in so many ways. If you’ve only been using an ebook as an ebook, you’re missing out!





