I typically only bring you offers on self-help and personal development PLR, but if you’re on the lookout for some great PLR on travel, here’s a free  pack you’re going to want to grab right away.

The pack includes 5 articles on travel – a topic of interest to so many people, even life coaches. I help people with stress management and what better way to relax than taking a vacation! I’ve already come up with a couple of ideas on how I’m going to use this PLR pack.

You can edit the content, brand it and add product promotions – it’s completely up to you. It’s ready-made content, saving you plenty of time and money.

Here is the download link: Free Travel PLR Pack

You don’t have to register, opt-in or anything to get the articles. Just click the link above…you’ll get them right away.

It’s Third Degree Thursday!

I know I often focus on finding quality PLR to provide good content on your Web site, blog, and in your newsletter, so I wasn’t surprised when I got this recent question:

“I’ve created a great info product from PLR for my coaching clients and would like to sell it online. What’s a good way to ‘get it out there’?”

I won’t lie and say there’s only one way to market a product, because you and I both know there are literally hundreds. So I’m going to choose a somewhat broad method – viral marketing – and give you a few different techniques with which to implement it.

What is Viral Marketing?

Viral marketing is one of the least expensive forms of marketing, but can also be one of the most effective means of marketing an information product, even if your product is still in pre-launch. Viral marketing is the digital age’s version of word-of-mouth marketing. It’s essentially the same thing as word-of-mouth marketing, but the difference is that viral marketing passes information from person to person via the internet. There are a number of means by which this can occur, through links, emails, blogs, videos and podcasts just to name a few.

How’s it Done?

Again, there are numerous means of viral marketing, so I’m going to touch on just a few of the most popular methods.

1. Social networks like Facebook and Twitter are a good place to start when beginning a viral marketing campaign for your info product. These sites work by finding and building a list of friends based off common interests. When marketing your coaching product, the interest would be the topic of your info product.

The same goes for businesses, like your life coaching practice. You can make use of these social networks by getting in contact with your clients and alerting them to your new coaching product and any of your services that complement the product.

Since each of your clients have a network of people they are friends with, encourage them to pass on the information to their network. Each person in that network also has a network and so on, and the message is passed from person to person.

2. Video networking sites like YouTube are an extension and specialization of social networks that get a tremendous amount of traffic, so it’s highly recommended that these sites also be considered when marketing your info product.

When tagging a video on a video network site it is important to know the right keywords that people use to find the information you are selling. A little research is in order to find out the right keywords. Once you have them and tag your video appropriately, anyone looking for information or videos on those keywords will pull up your video, which should lead them to your info product.

3. Your blog ties in with all these forms of social networking and video networking through links. Embedding the video in a blog is another great way to gain exposure for both the product and your blog. In addition, by putting teasers, such as “For more Information…,” in your posts, you encourage people to click over to your sales page and get more information about your coaching product.

These are just a sample of the many ways you can use viral marketing to get exposure for a new product. And the more exposure you can generate for your info products in their pre-launch phase, the more successful that product is once it launches.

The great thing about viral marketing is the fact that it does not cost anything to implement. You simply post and allow it to spread.

If you’re launching a new life coaching business, a sure-fire way to quickly connect with your potential clients is by being the expert in solving the challenges they face. But how do you become an expert in your niche?

Research Your Market

To become an expert, you’ll need to do some studying. Many coaches start off by choosing to work with a certain group of people, like single moms, couples seeking relationship help, or small business entrepreneurs. We may have a good idea of some of the issues these groups face, but to really learn their challenges, you need to conduct market research. Learn everything there is to know about your customers and how your coaching will help them.

Set Yourself Apart

Experts within a niche typically have something that sets them apart from all the others in the same field. How will YOUR coaching business be different from other life coaching businesses? Offering a different point of view or a unique solution to a problem will set you apart.

Buzz Your Business 

Obviously, you want to share your coaching message with others, and the best way to do that is to become active in social media groups and forums which reach your target market. Being a guest on some targeted podcasts, or starting your own podcast, will also get your message out there.

Let Others Speak for You

If you have been coaching for a while, then ask your clients for testimonials to add to your Web site. Ask their opinions about what makes you and your coaching unique, how it has benefitted them, and how it can help others. 

Becoming an expert in your coaching niche means learning who your clients are, staying up to date with their needs, and offering innovative solutions to their problems. If you have a genuine interest in solving these needs, then your market will embrace you as an expert and your client base will likely increase as a result.

It’s Tuesday Reviewsday!

I’ve given a lot of information on some great PLR providers of self-help and personal development content, but I know that not all coaches are life coaches. Many of us are business coaches and consultants, and therefore need vastly different content for our coaching businesses.

So I thought I would tell you about a superb provider of business-related PLR.

All Marketing Content is a membership that provides members with monthly customizable private label content. The content can be used on websites, in newsletters, in information products and in other promotional materials. The content is targeted to individuals who are in the business-to-business market. They may offer business-to-business services, offer marketing advice, or sell products for businesses.

Membership Features:

• 30 new private label articles each month on a variety of marketing-related topics. There is a focus on online marketing, but there are some offline marketing topics as well.
• 10 monthly product reviews/products for business-to-business products. A neat bonus is that members with their own products are able to submit their products for review.
• 10 “How to Sheets” each month. These sheets offer step-by-step instructions for completing different marketing tasks, using different software programs, etc.
• A 7-10 page report to be used as a give-away, as part of a product for sale, etc.
• Suggested affiliate programs to monetize content.
• 2 guides to using PLR content including “Creative Ideas for Using PLR Content” and search engine guide and video.
• Access to members-only forum for asking questions and sharing marketing tips.
• Membership is limited to 500 members to reduce competition.
• 30-day money-back guarantee.

All Marketing Content provides very useful marketing information that business coaches can publish as-is or edit as they see fit. Of course, you know that I don’t recommend using it as-is, but I’ll let you make the call.

The Good

Whether you use it on your blog/site, in your newsletter, or create an info product with it, having all this content available makes it easy to put together a publishing plan and to keep fresh content going to your clients and prospective customers. And this, of course, makes it easier for you to attract coaching clients and grow your client base.

The Bad

I have to say that the only issue I have with All Marketing Content is that the membership can include as many as 500 members. I personally prefer memberships that are no more than 100. But even with this many members, if you customize the content as recommended, you really shouldn’t have a problem.

You can check out the quality for yourself with a free marketing bundle right here.

It’s Free Report Friday!

Here’s a great report from my favorite guy, Jimmy D. Brown. In this one, he shows you Ten Proven Ways to Make at Least $10K Every Month.

This is a 30-page report that gives lots of ideas for making money in your coaching business. Not all of the ideas may apply to coaches, but there are several that will fit perfectly into your coaching business.

Pick out one or two ideas to begin and start making money!

Download 10 Proven Ways To Make $10k .