You may have heard that PLR, or private label rights, is a great way to create a lot of content in a short amount of time, but many coaches don’t know just how valuable PLR can be to their coaching business.

Many internet marketers refer to PLR as their ultimate secret weapon in creating quick content at minimum cost. Some marketers can produce an ebook in three days without paying a writer $500 or more to write it. Others can load up one year’s worth of ezine issues in a weekend, or schedule 6 months of blog posts in a few hours.

So, what is PLR then?

PLR is a right or permission that you acquire, usually by paying for it, to use a piece of content and sell it for 100% of the profit. When you say “PLR” people usually think of ebooks, but PLR can be granted for any – mostly digital – products such as software, audio and video. Other text forms that can come with PLR are articles, blog posts and autoresponder messages or newsletters. These PLR products can also come with sales letters,  cover graphics, and even matching website headers.

When you buy a piece of content with PLR, in general, that means you can:

* edit the content: rewrite, remove, add content
* reformat the content: transform it from text to audio, for example
* repurpose the content: such as cutting up an ebook into an ecourse
* put your name as the author
* sell the content and keep all of the profits

All PLR is not the same.

Some PLR providers will allow you to give away the content, say, as a bonus for a paid product. Others will only allow you to sell it. Some will allow you to claim the copyright for the product. Others will allow this only if you have changed the content so much that the original writer would not even be able to recognize it anymore.

Confusing? It can be. The key thing is to read the license in every PLR product that you buy, to make sure that it meets your needs and purposes.

One good way to better understand PLR is to compare it to other kinds of rights, such as Standard Resell Rights and Master Resell Rights.

 ut the bottom line is this: Read the license. That will tell you exactly what you can and cannot do with the content you have acquired. If it’s still unclear, ask the provider.

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Related posts:

  1. 26 Ways to Boost Your Coaching Business with One eBook
  2. 10 More Ways to Boost Your Coaching Business with Ebooks
  3. How To Choose A PLR Content Provider: 10 Questions To Ask
  4. Extreme Makeovers for PLR Content
  5. How NOT to Use PLR

Filed under: PLR How To

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